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TAJ MAHOTSAV – 2020

(18th -27th February)
A Festival of Art, Craft, Culture & Cuisine
A golden opportunity for sponsors to showcase & sell their products.
 

Introduction:-
The spring season in the month of February in Agra is connotative of varied hues of jollification. The city of love is absorbed in extravaganza of art, craft, culture, cuisine, drama and music in the form of an enthusiastic and mesmerizing "Taj Mahotsav" and makes you experiences the reverberating effect of the annual episode of the Taj Mahotsav. Taj Mahotsav holds a unique significance by being organized in the vicinity of Taj Mahal. This mega festival finds a prominent place in the calendar of annual events of Ministry of Tourism, Government of India.

Taj Mahotsav - 2020 shall be held from 18-27 February 2020 at Shilpgram near Taj Mahal Eastern gate. Starting on 18th February each year this festival is a much awaited event. It's a festive introduction to India and Uttar Pradesh, and is a vibrant platform that brings together the finest Indian Crafts and cultural nuances.

Festival of Art:
The one having a refined taste for art and its various forms will definitely be excited by the cultural evenings. Taj Mahotsav is a canvass where the classical dances and musical evenings create magic; various renowned artists from all over the country come here to perform. To name a few of them who have performed in previous years are Pt. Hari Prasad Chaurasia, famous veena player Pt. Vishwa Mohan Bhatt, the Ghazal Maestros Anoop Jalota, Jagjit Singh, Ghulam Ali & Hariharan, Popular Bollywood Singers like Shaan, Sunidhi Chauhan, Sonu Nigam, Udit Narayan, Kumar Sanu, Alka Yaganik, Richa Sharma, Jasveer Jassi, Daler Mehndi, Kailash Kher, Usha Uthup, Altaph Raja, Sukhbinder Singh, K.K., Javed Ali, Mamta Sharma, Shreya Ghoshal, Ritu Pathak, Mohit Chauhan, Preeti Jingyani, Abhijeet Sawant, Sanjeevani, Abhijeet Bhattacharya,  Bhumi Trivedi, Bipin Sachdeva, Aditya Narayan Ahmad mystic Sufi singers like Aslam Sabri, Nizami Brothers, Wadali Brothers, Hussain-Mohmmad Hussain ,the Popular Music Directors like Shanker Ehsaan Loy and Ismail Darbar and laughter kings like Raju Srivastava, Krishna-Sudesh, Kapil Sharma, Sunil Grover (Gutthi), Upasana Singh (Bua), Sunil Pal, Rajiv Nigam,  Pratap Faujdar, Raja Rancho & VIP also popular Euphorea, Aryan & Parikrama Band and the list doesn't end here. For 10 uninterrupted days, one can experience majestic performances of various folk and classical artistes from every walk of life.

Festival of Craft:
An intensive variety of handicrafts in Taj-Mahotsav comprises of the chikan expertise from Lucknow, silk and Zari work of Varanasi, wood- carvings of Saharanpur, Brassware and metal wares from Moradabad, hand made carpets of Bhadohi, Blue pottery of Khurja, Shawls and carpets of Kashmir and marble inlay, leather and Zardozi work of Agra and so on.

The Mahotsav is a "Shoppers delight" and so one can choose handicrafts and textiles from a wide variety adorned with traditional embroidery, ethnic jewellery etc.

Festival of Cuisine.
Indian festivities can never be complete without the preparation of exotic cuisine. A "gourmet's delight", the Mahotsav also offers the unique redolent cuisine of U. P. The cuisine will entice you for sure. Veg or Non-Veg, the choice is yours. Just relish the savors and pamper your taste buds. The Mughlai food is the prime attraction. The Vegetarian savories of Varanasi, the Non-Veg delicacies of Lucknow or the South- Indian specialties, the Mahotsav has it all.

Facilities :-         
For proper safety and security of the visitors, sufficient number of watch towers, police station, police assistance booth, CCTV & cameras, metal detector door frames and fire fighting equipments had been arranged. Sufficient number of toilet facilities for ladies and gents are provided in the Shilpgram campus. Huge parking facility is also available around the event site.
Taj Mahotsav is truly a reflection of India at its best with glimpses of its rich heritage and extraordinary legacies.

Taj Mahotsav- 2019- organized in a grand way.
It was indeed a great pleasure and honor to organize 28th year of Celebration at Shilgram, with various cultures of different states of India met together and rainbow descended in the ever romantic land of Agra, thereby transforming the land into a heaven.

Based on the theme “Parampara” the last festival was showcased various attractive & unique traditional crafts by more than 350 craftsmen from various states of the country, Silk and Zari work of Varanasi, Chikan expertise from Lucknow, wood/ stone carvings from Saharanpur, brasswares from Moradabad, hand made carpets from Bhadohi, blue- pottery from Khurja, shawls & carpets of Kashmir and Gujrat, hand printing from Farrukhabad & Phulkari work from Punjab. Coming year too variety shall intense in terms of cuisine. Be it in the vegetarian savories of Varanasi or the non-veg delicacies of Lucknow, or the variety from the Braj & Bundelkhand, the Mahotsav will have it all to pamper your taste ends.

Apart from the handicrafts & cuisine, the visitors will be able to experience the cream of Indian musicians and soul-stirring performances of folk artists of national & international repute from all over India.

The off-site viewer ship of the event last year was around 12 millions and the foot fall during the event was about 6 millions which may certainly go up this year.

VISITORS :-
 This colorful festival has also been working as a catalyst in the growth of tourist arrivals in Agra, thus, not only domestic but foreign visitors also witness this grand celebration. Here is some data of tourists visiting Taj Mahal:-

Year Domestic Foreign Total
2016 5547949 694231 6242180
2017 5604461 857456 6461917
2018 5675989 883770 6559759
2019 4047490 657074 4704564 (up to October- 2019)

Above data is based on exact tickets sold in Tajmahal and does not include children below 15 years, & fee exempted guests visiting Taj Mahal. Thus the total numbers of visitors are almost double of above figures.

Thus the viewership of this event compels corporate/companies to avail this golden opportunity for showcasing/branding their products through this wonderful event. So it’s time now to catch this opportunity by contacting us on following numbers:-

 
Sponsorship Option - 1

Taj Mahotsav 2020
Sponsorship Option-1
Title Sponsorship Rs. 50.00 lakh

Mileage

  • On-site viewer ship - 6 Million (footfall)
  • Off-site viewer ship - 12 Million
  • Title sponsorship of the whole event by naming the event in the name of sponsoring corporate.

Media and Publicity

  • Advertisement through Website of Taj Mahotsav.
  • Advertisement through Hoardings at strategic locations.
  • Advertisement through Brochures & Programme Sheets.
  • Advertisement through Invitation Cards.
  • Advertisement through Entry Tickets.
  • Advertisement on Main Stage on all evenings
  • Advertisement on available spaces on the venue of the Event.
  • Advertisement through FM Radio channels.
  • Advertisement through TV channels.
  • Advertisement through Souvenir Booklet of Taj Mahotsav.
  • Facilities
  • 25 Special Invitation Cards for Corporate personnel.
  • Special sofa-seating arrangements for invited guests.
  • Facility of free VIP Parking.
  • Allotment of one stall (10’x10’) free of cost.
  • Facility of escort officer provided by Organizing Committee.
  • Facility of refreshment/ meals for the corporate personnel.

Honor

  • Repeated announcements during all mega cultural evenings.
  • Presentation of special souvenir to chief of the corporate on main stage by the highest available Govt. functionary.
  • Privilege to present souvenir to the main celebrity artists.

 

Sponsorship Option - 2

Taj Mahotsav 2020
Sponsorship Option-2
Co- Sponsorship Rs. 20.00 lakh

Mileage

  • On-site viewer ship - 6 Million (footfall)
  • Off-site viewer ship - 12 Million
  • Sponsoring one mega cultural evening.

Media and Publicity

  • Advertisement through Website of Taj Mahotsav.
  • Advertisement through Hoardings at strategic locations.
  • Advertisement through Brochures & Programme Sheets.
  • Advertisement through Invitation Cards.
  • Advertisement through Entry Tickets.
  • Advertisement on Main Stage for one evening and on side flange for all evenings.
  • Advertisement through Souvenir Booklet of Taj Mahotsav.

Facilities

  • 20 Special Invitation Cards for Corporate personnel.
  • Special sofa-seating arrangements for invited guests.
  • Facility of free VIP Parking.
  • Allotment of one stall (10’x10’) free of cost.

Honor

  • Announcement once during all cultural evenings.
  • Presentation of special souvenir to chief of the corporate on main stage by the highest available Govt. functionary.
  • Privilege to present souvenir to the main celebrity artist.
Sponsorship Option - 3

Taj Mahotsav 2020
Sponsorship Option-3
Associate Sponsorship Rs. 10.00 lakh

Mileage

  • On-site viewer ship - 6 Million (footfall)
  • Off-site viewer ship - 12 Million

Media and Publicity

  • Advertisement through Website of Taj Mahotsav.
  • Advertisement through Brochures & Programme Sheets.
  • Advertisement through Invitation Cards.
  • Advertisement through Entry Tickets.
  • Advertisement on side flanks of main stage for one evening.

Facilities

  • 15 Special Invitation Cards for Corporate personnel.
  • Special sofa-seating arrangements for invited guests.
  • Allotment of one stall (10’x10’) free of cost.

Honor

  • Presentation of special souvenir to chief of the corporate on main stage by the highest available Govt. functionary.
Sponsorship Option - 4

Taj Mahotsav 2019
Sponsorship Option-4
Ad-Campaign Rs. 4.00 lakh

Mileage

  • On-site viewer ship - 6 Million (footfall)
  • Off-site viewer ship - 12 Million

Media and Publicity

  • Advertisement through Website of Taj Mahotsav.
  • Advertisement through Brochures & Programme Sheets.

Facilities

  • 10 Special Invitation Cards for Corporate personnel.
  • Special sofa-seating arrangements for invited guests.
  • Allotment of one stall (10’x10’) free of cost.

Honor

  • Presentation of special souvenir to chief of the corporate on main stage by the highest available Govt. functionary.

We hope to avoid long ques and any chance of missing this opportunity you will get back to us soon on following contacts:-

 

Secretary, Taj Mahotsav Samiti, office of U.P. tourism, 64, Taj Road, Agra.
Ph. : 0562-2226431, Mobile : 9412455411,
E-mail – agrauptourism@gmail.com
Website : www.tajmahotsav.org

 
 

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